Agenda

The Social Business Forum 2013 features a unique offer of keynote speeches, success stories and discussion panels organized in a Free or Premium Conference.

The Free Conference includes: the morning Keynote Speeches, with visionaries and international experts, the Social Business Bricks in the afternoon, with more than 15 world-class speeches and insights on the issues of social business and a special Expo Pavilion: a dedicated area where you can discover and test the leading solutions of enterprise social software.

The Premium Conference includes all of the contents of the Free Conference plus a great business and learning opportunity: more than 25 case studies and success stories on social business presented by national and international leading companies. A practical way to highlight how social enterprise projects and initiatives have become indispensable and have created value through a more extensive involvement of the entire business ecosystem.

The interventions are organized according to six vertical divided by industry and methods ending with a round table held by experts, pioneers and managers.

A unique learning opportunity in Europe!

  • Free conference
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12 June 13 June
08.00 - 9.15 Registration
9.15 - 9.30 Welcome - Chairman: Rosario Sica
 

Plenary Session - Keynote (All Participants)

9.30 - 10.00 Redesign your Business: Be Happy! Emanuele Scotti Rosario Sica
10.00 - 10.30 The Future of Work Jacob Morgan
10.30 - 11.00 Employee On-boarding: The Real Value of Social Srini Vinnakota
11.00 - 11.30 Catching the Wave: Trends and Strategies for SocialSandy Carter
11.30 - 12.00 Performance acceleration via Enterprise Social and Collaborative TechnologySameer Patel
12.00 - 12.30 Where Social Meets Collaboration: Building, Managing and Optimizing the Collaborative Enterprise Leon Baranovsky
12.30 - 13.00 Evolving Customer Experience Management through Social Rob Howard
Lunch
 

Plenary Session - Social Business Bricks (Free Conference)

Chairman: Mauro Lupi
14.00 - 14.30 Time, Space, Agency: Social Business in a data-intensive ageCosimo Accoto
14.30 - 15.00 CQ: Connected Intelligence - Completing the Leadership Trifecta Laurence Lock Lee
15.00 - 15.30 Data Analysis to measure emerging behaviour of usersEmanuela Zaccone Massimiliano Spaziani Brunella
15.30 - 16.00 MY agonism Paolo Raineri
16.00 - 16.30 The Explosive Mix of Gamification and StorytellingJoseph Sassoon
16.30 - 17.00 Generazione 2.0 Made In ItalyFederico Capeci
 

Business Cases: Social Business in Action (Premium Conference)

14.00 - 14.30 Socialize Your CRMMark Tamis Be1 - Social recruitment, Business Case Technology@work Ennio Favarato Feltrinelli - Incorporating the "social" dimension with the
e-commerce in editorial retail: Feltrinelli Case HistoryDavide Surace
14.30 - 15.00 Luxottica - Lux Academy: Product Training as a Business Booster Sonia Aidani Siemens - Social Intranet at Siemens Energy Uwe Mirk MediaMarket - Reverse
e-commerce: how to evolve loyalty programs in the perspective of Social CRMMaurizio Motta
15.00 - 15.30 KPMG - From E-Learning to Academy: Medium becomes the goal itselfCristina Quarleri Whirlpool - Managing the unexpected: social crisis controlGiuseppe Geneletti Camst - Knowledge Flow in Food Industry, the experience of Camst: how to engage employees with Social Intranet platformsMattia Grillini
15.30 - 16.00 AFS Intercultural Programs - A Social Business Strategy for a Global AudienceMagnus-Andreas S. Aase CTP - Transforming your Business Processes through Business Social Networking Alan Qureshi IKEA - The multichannel approach of IKEA for being closer and more accessible to the customers: from home visits to eCommerce.Sabrina Lucini
16.00 - 16.30 Fashionis - Building an agile
e-commerce platform by focusing on people instead of processes Alexio Cassani
LBI Italia - Watercooler chat matters: How being a social enterprise creates value Paolo Possenti QVC Italy - QVC, la conversazione che supera la distanza: come il DNA “social” si sostanzia nell’e-commerce e nei social media Matteo Pozzuoli
16.30 - 17.00 Round Table moderated by Paolo Calderari di Palazzolo Round Table moderated by Giuseppe Riva Round Table moderated by Armando Garosci
 

Plenary Session (All Participants)

17.00 - 18.00 Gartner's Magic quadrant leaders on Social Collaboration on stageSandy CarterRob HowardRam MenonSameer PatelLeon BaranovskyFrancois Ruf
18.00 Happy Hour offered by Campari and Goodbye
08.00 - 9.15 Registrations
9.15 - 9.30 Welcome - Chairman: Emanuele Scotti
 

Plenary Session - Keynote (All Participants)

9.30 - 10.00 Banking 3.0 Brett King
10.00 - 11.00 CMO vs CIO - Paths Forward to Collaboration on Collaboration Ray Wang Esteban Kolsky
11.00 - 11.30 The granularization of learning: new approaches to organizational development George Siemens
11.30 - 12.00 Trends in Social CRMFrancois Ruf
12.00 - 12.30 The Evolution of Content Organization Michael Brito
Lunch
 

Plenary Session - Social Business Bricks (Free Conference)

Chairman: Ilaria Baietti
14.00 - 14.30 Why adaptation should replace adoptionBertrand Duperrin
14.30 - 15.00 Digital in the Round: a Viewpoint on Different Digital Landscapes Guido Ghedin
15.00 - 15.30 It’s only Social Strategy, but I like it Mauro Lupi
15.30 - 16.00 Beyond Digital Divide: Connected Generations and Empowered CitizenshipMaria Cristina Ferradini
16.00 - 17.00 The Talent Show between tv and Social Network - Deezer Round Table Ernesto Assante Enzo Mazza Luca Revelli Lino Prencipe Vincenzo Cosenza Laura MirabellaAntonio Maggio
 

Business Cases: Social Business in Action (Premium Conference)

14.00 - 14.30 BNP Paribas - The Mindshift Experience - How we foster Innovation in BNP Paribas Dario Resnati Barilla - Digital Transformation Strategy: The Barilla Experience Alessio Gianni The Social Business Transformation JourneyCosimo Accoto
14.30 - 15.00 ING Direct - Reinventing customer relationship in banking industry Sergio Rossi Pirelli - The strategic model in the overall development of collaborative business onlinePepe Moder Making Visual Sense of Networks IntelligenceLaurence Lock Lee
15.00 - 15.30 Banca Mediolanum - Mediolanum goes to Social: the Power of RelationUmberto Macchi Illy - Stop thinking in terms of Target and start thinking in terms of Audience! Paolo Bonsignore Social Learning in ActionGeorge Siemens
15.30 - 16.00 Banca Intesa S.Paolo - Social Enterprise: myths and realities of social software in the company Remo Ponti Vodafone - Customer experience management: best practices to create business valueEugenio Capra Frameworks and Practices of Social InnovationPietro Buttè
16.00 - 16.30 Fed. BCC Emilia Romagna - BCC: genetically social and networkAndrea Clementi Ferrero - Ferrero and innovation: tools to support successful companiesEnzo Bertolini From Digital to Social WorkplacePaolo Calderari di Palazzolo
16.30 - 17.00 Round Table moderated byCosimo Accoto Round Table moderated byJoseph Sassoon Round Table moderated byCarlo Galimberti
 

Plenary Session (All Participants)

17.00 - 18.00 Dialogue on: "Creating a collective intelligence capability in Eni" Gianluigi Castelli Giorgio De Michelis
18.00 Happy Hour offered by Campari and Goodbye

Twitter

Hashtag #SBF13
Ernesto Assante
Ernesto Assante

La Repubblica

Magnus-Andreas S. Aase
Magnus-Andreas S. Aase

Senior Executive, Branding & Marketing

Cosimo Accoto
Cosimo Accoto

Analyst and Advisor – OpenKnowledge Srl

Sonia Aidani
Sonia Aidani

Group Training Director at Luxottica Group Spa

Ilaria Baietti
Ilaria Baietti

Manager at OpenKnowledge

Leon Baranovsky
Leon Baranovsky

Director of Business Development – Collaboration Technology Group – Cisco Systems, Inc. – San Jose

Enzo Bertolini
Enzo Bertolini

CIO at Ferrero

Paolo Bonsignore
Paolo Bonsignore

Marketing Director EMEA and Direct Channel Director at illy

Pietro Buttè
Pietro Buttè

Partner – OpenKnowledge Srl

Michael Brito
Michael Brito

SVP, Social Business Strategy at EdelmanDigital

Paolo Calderari di Palazzolo
Paolo Calderari di Palazzolo

Partner – OpenKnowledge

Federico Capeci
Federico Capeci

CEO at Duepuntozero Research

Eugenio Capra
Eugenio Capra

Head of Customer Experience @ Vodafone.

Sandy Carter
Sandy Carter

IBM Vice President – Author of “Get Bold”

Alexio Cassani
Alexio Cassani

CTO at Fashionis

Gianluigi Castelli
Gianluigi Castelli

Executive Vice President ICT at Eni

Andrea Clementi
Andrea Clementi

Head of Organization and Innovation – Fed. BCC Emilia Romagna

Vincenzo Cosenza
Vincenzo Cosenza

Social Media Expert – Blogmeter

Giorgio De Michelis
Giorgio De Michelis

Professor at Università Milano Bicocca

Oscar Di Montigny
Oscar Di Montigny

Marketing Director Banca Mediolanum & Head of Mediolanum Corporate University

Bertrand Duperrin
Bertrand Duperrin

Enterprise 2.0 Consultant – Next Modernity

Ennio Favarato
Ennio Favarato

Managing Director at Be1

Maria Cristina Ferradini
Maria Cristina Ferradini

Head of Sustainability and Foundation at Vodafone

Carlo Galimberti
Carlo Galimberti

Professor at Università Cattolica di Milano

Armando Garosci
Armando Garosci

Head of Editorial Projects – Largo Consumo

Giuseppe Geneletti
Giuseppe Geneletti

Director, Communications and Corporate Affairs Whirlpool EMEA

Guido Ghedin
Guido Ghedin

Editor & Research – Young Digitals Srl

Alessio Gianni
Alessio Gianni

Social Media & Digital Marketing Director at Barilla Group

Mattia Grillini
Mattia Grillini

Head of PR – Camst Group

Rob Howard
Rob Howard

Founder – CTO at Telligent

James Kennedy
James Kennedy

Head of Learning & Development at Ermenegildo Zegna

Brett King
Brett King

Banking 3.0, American Banker BTN’s Innovator of the Year, founder of Movenbank

Esteban Kolsky
Esteban Kolsky

Principal & Founder – ThinkJar

Laurence Lock Lee
Laurence Lock Lee

Partner, OpenKnowledge Australia

Sabrina Lucini
Sabrina Lucini

E-Commerce Manager – IKEA

Mauro Lupi
Mauro Lupi

Partner – OpenKnowledge Srl

Umberto Macchi
Umberto Macchi

Social Trainer – Banca Mediolanum

Antonio Maggio
Antonio Maggio

Winner of Sanremo Festival 2013

Enzo Mazza
Enzo Mazza

FIMI President

Ram Menon
Ram Menon

President – Social Computing at TIBCO Software

Laura Mirabella
Laura Mirabella

Country Manager – Deezer Italy

Uwe Mirk
Uwe Mirk

IT Manager at Siemens

Pepe Moder
Pepe Moder

Director of Digital Media at Pirelli Tyres

Jacob Morgan
Jacob Morgan

Principal – Chess Media Group, Author of “The Collaborative Organization”

Maurizio Motta
Maurizio Motta

COO Mediamarket

Sameer Patel
Sameer Patel

General Manager, Enterprise Social & Collaborative Software – SAP

Remo Ponti
Remo Ponti

Internal Communication Manager at Intesa S.Paolo

Paolo Possenti
Paolo Possenti

Head of Strategy presso LBi Italy

Matteo Pozzuoli
Matteo Pozzuoli

Marketing Manager, QVC Italia

Lino Prencipe
Lino Prencipe

Director Digital & Business Development at Sony Music Entertainment Italy.

Larry Prusak
Larry Prusak

Professor at Columbia University – Information and Knowledge Strategy Program

Alan Qureshi
Alan Qureshi

CTPartners

Paolo Raineri
Paolo Raineri

CEO of MYagonism.com – your scoreboard tracker.

Dario Resnati
Dario Resnati

Head of IT, Chief Innovation Officer, IT Security manager – BNP Paribas

Luca Revelli
Luca Revelli

Head of Digital Activities & Special Projects at Sky Italia

Giuseppe Riva
Giuseppe Riva

Professor at Università Cattolica di Milano

Sergio Rossi
Sergio Rossi

VP Marketing and Communication – ING Direct Italy

Francois Ruf
Francois Ruf

Principal Program Manager, Microsoft Corporation

Luca Solari
Luca Solari

Professor at Cal Poly State University

Enrico Sassoon
Enrico Sassoon

Editor in Chief at Harvard Business Review

Joseph Sassoon
Joseph Sassoon

Partner – OpenKnowledge Srl

Emanuele Scotti
Emanuele Scotti

Founder & CEO – OpenKnowledge Srl

Rosario Sica
Rosario Sica

Founder & CEO – OpenKnowledge Srl

George Siemens
George Siemens

TEKRI at Athabasca University, Canada

Massimiliano Spaziani Brunella
Massimiliano Spaziani Brunella

Co-founder at AIDA Monitoring

Davide Surace
Davide Surace

Digital & E-commerce Director di Librerie Feltrinelli

Mark Tamis
Mark Tamis

Strategic Advisory Board Member at VoiceSage

Leonardo Varella – Cid
Leonardo Varella – Cid

Co-Founder presso weListen – Business Solutions Lda

Srini Vinnakota
Srini Vinnakota

Director, Product Management, tibbr , TIBCO

Ray Wang
Ray Wang

Principal Analyst & CEO at Constellation Research

Emanuela Zaccone
Emanuela Zaccone

Co-founder at AIDA Monitoring

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